BSc (Hons) ICT with Marketing

Three-year BSc Four-year BSc with placement Foundations of Marketing Consumer Behaviour Product Innovation Retailing and Services Marketing PDF Course Leaflet Undergraduate Course Booklet

UCAS Codes

3-Year BSc G5N5 BSc/ICTM3 4-Year BSc G5NM BSc/ICTM4 Bradford UCAS code is BRADF B56

Learning outcomes indicate what you should know and understand, and be able to do on successful completion of the course. These have been developed with reference to the Computing subject benchmarks. As such, you will develop the following:

• Knowledge and Understanding of information and communications technologies and the scientific principles that underpin them, the principles of underlying hardware and software; knowledge of and competence in a range of programming and scripting languages and software applications packages, databases, networking, and systems administration; the legal context – law of contract, business and company law, e-commerce and intellectual property; key concepts and principles of marketing; marketing management and strategy frameworks; appropriate use of marketing research techniques; the role and importance of integrated marketing communications; key concepts and developments in retailing and services marketing; business marketing.
  
  
• Discipline Specific Skills in developing well-structured information resources across the range of digital delivery systems; competence across the range of ICTs to ECDL level; fundamentals of video and audio production and their technical underpinnings; relational database design; programming in a major object-oriented language; scripting languages; virtual environments; multimedia and web interface and application development; computer networking and systems administration; the ability to evaluate a company’s marketing effectiveness, to apply marketing management and strategic concepts to a practical business situation, to write research proposals, and to develop an integrated marketing communications strategy.
  
  
• Personal and Transferable Skills in data management & presentation; interpretation of information; IT and communication skills; creative and systematic problem solving; reflective and enquiring learning; teamwork & leadership; effective project management; and personal management.

An optional placement year, normally taken between Stages Two and Three, will enable you to extend and apply your learning in an appropriate industrial context, and gain first-hand experience of how your skills might be applied in the workplace.